Brainwashing

I have decided it must not be that hard for governments to brainwash their people as it is very easy to brainwash our kids. Creed's favorite word is "yea" said with a short "a" sound. When he says it, he means his own unique combination of "Yay!!" and "Yes." When I put Creed to bed, I always talk about Creed's bed and how we are going to go to Creed's bed, so when he started saying "yea," I added a bit to it. I started saying, "Creed's bed, yea!" and he very quickly picked up on it and went from crying about going to bed to being excited about it(most of the time anyway). Now he has even gotten to where he says, "Yea" as soon as he realizes we are heading to his bed. :-)